19th Annual PWA Conference

Tuesday, May 12, 2015 @ UCSB Corwin Pavilion


 Conference registration:  CLOSED

PWA  is revolutionizing how we serve the UCSB community! Don't miss our 19th annual conference — a day-long event that focuses on professional and personal development through panelists, speakers, and workshops. While many topics are centered around women's interests and issues, everyone is encouraged to attend and benefit from the conference.

The 2015 PWA Conference is the place to network with others around campus, with our guests and keynote speakers, and to celebrate Unsung Hero/ines. PWA strives to build a day packed with programs that will add value to your life and help you on your professional development path.


PWA 19th Annual Conference Sponsors

This conference would not be possible without support from the following departments — thank you for your ongoing commitment to the professional and personal growth of our community:     

Office of the Chancellor
Office of the Vice Chancellor for Student Affairs
Office of Equal Opportunity & Sexual Harassment / Title IX Compliance
Office of the Associate Vice Chancellor of Diversity, Equity & Academic Policy/ Women, Gender, and Sexual Equity Department
Office of Research
Office of Academic Personnel
College of Engineering
College of Creative Studies
College of Letters and Science
Letters and Science Undergraduate Education
Division of Math, Life and Physical Science
Division of Humanities and Fine ArtsDivision of Social Sciences
Bren School of Environmental Science and Management
Department of Communication
Department of Earth Science
Department of Chicana and Chicano Studies
Department of Philosophy
Department of History
Department of Asian American Studies
Department of Ecology, Evolution & Marine Biology
Department of Molecular, Cellular & Developmental Biology
MultiCultural Center

Humanities Administrative Support Center (HASC)




Cost & Membership


Anyone may attend, and PWA members receive a discount on registration. Please note that new membership applications cannot be processed on-site, the day of the conference.


EARLY BIRD REGISTRATION: PWA Member $20 (register by 5:00PM on Thursday, April 30)

EARLY BIRD REGISTRATION: Non-Member/ Community Member $40 (register by 5:00PM on Thursday, April 30)



Conference fees for attendees registering after April 30 are:

  • $30 PWA Members / $60 Non-members
  • Students: $10
  • Presenters and Award Recipients: Free

Online conference registration closes May 8. All other registrations will be taken on-site the day of the conference, as space allows.

Becoming a member is easy and annual membership is only $20. Join PWA today!


Keynote Speaker: LINDA CROYLE!


Linda Croyle,

Wellness Coach, Natural Health Care Practitioner and Diversity Trainer

Linda Croyle helps people heal physically, emotionally and energetically so they can clearly see what kind of life they are capable of living and gives them the tools, know-how and motivation to make it happen. With a Master’s in Psychology from Harvard, she understands the blocks to reaching one’s potential and uses the powerful techniques and philosophies of B.E.S.T., along with her background as a wellness coach, teacher, counselor, diversity facilitator, and nutrition advocate, to remove the blocks and help people become their healthiest, happiest and most successful.

Linda retired in 2012 from a 20+ year career in Residential Life at UCSB to open a natural healthcare business – Everything Healed (www.everythinghealed.com). Whether in her day-long workshops or in her 1:1 wellness session, she is adept at providing the perfect space for people to transform in. She’s excited to be sharing the information she knows first-hand is essential to keep UCSB staff balanced and aligned. 




Lunch Time Programming:


Featuring: A Panel Presentation From Local Leaders!

Panel Title: Women in Leadership: How Local Leaders Find Time to Get Involved

Join us for a discussion about local leadership. What does it mean to be a female leader in the greater Santa Barbara area? How does one find the time to get involved? The panel discussion will feature local female leaders, offering insight on how they climbed the ladder and what advice they can give for those interested in getting involved.

Panelists include Paula Perrote, Mayor City of Goleta; Luz Reyes-Martin, Santa Barbara Latina Leaders Network & Goleta Union School Board; and  Anita Perez Ferguson, Former White House Liaison to the US Department of Transportation and Author.

The panel will be moderated by Monique Limón, UCSB McNair Scholars Program & Santa Barbara Unified School District Board of Education.


Paula Perrote, Mayor City of Goleta


Paula Perotte, Goleta Mayor, has served on the Goleta City Council since she was elected in 2010. Previously Paula worked for Community Action Committee of Santa Barbara helping parents with special needs children obtain services. In the course of her work, she helped over 1,000 families navigate the Mental Health, Public Health, School District Special Education, and Probation departments and systems.          

From 1973-2005 Perotte participated in her locally owned family business in Goleta. At its peak it employed 60 individuals. The business generated millions of dollars into the local economy and tax revenues. And it supported families the Chamber of Commerce and local charitable organizations.

Paula and her husband Peter, a Goleta native, have two grown daughters whom they raised in Goleta and two handsome grandsons also living in the Goodland.






Luz Reyes-Martin, Santa Barbara Latina Leaders Network & Goleta Union School Board


Luz Reyes-Martin grew up in the greater Los Angeles area and graduated with a Bachelor’s Degree in Political Science and Chicano/a Studies from Stanford University. She went on to obtain Master of Planning and Master of Public Administration degrees from the University of Southern California (USC). She has extensive experience working in local government and currently works as a Management Analyst with the City of Goleta. Luz is involved in various leadership activities including serving on the USC Price School of Public Policy Alumni Association Board of Directors, the Santa Barbara Women’s Political Committee Board of Directors, and as a Board Member for the Stanford Club of Santa Barbara.  She is also an active member of her community and serves as a Trustee for the Goleta Union School District. She lives in Goleta with her husband, Diego and their son Sebastian. 






Anita Perez Ferguson, Former White House Liaison to the US Department of Transportation


Anita Perez Ferguson is Director of the Hank Lacayo Institute for Workforce & Community Studies at California State University Channel Islands.   Her doctoral research focus was Caminos: Social Networks of Hispanics Serving on the Boards of the Fortune 500.
She is the former president of the National Women’s Political Caucus, White House Liaison to the U.S. Department of Transportation, and chair of the Inter-American Foundation.
Anita is a Woodrow Wilson Visiting Fellow for the Council of Independent Colleges.  As a specialist for the U. S. Department of State’s Office of International Information Programs, Perez Ferguson has trained women in leadership and political skills in the United States, Latin America, Africa, Asia, and Europe.
Her books include Women Seen and Heard --a leading chapter was first published by the Women’s Policy Journal of the JFK School of Government at Harvard University (2001) and A Passion for Politics based on weekly commentaries on WAMC National Public Radio in New York from 1996-1999.   Hispanic Business Magazine named her one of “The 100 Most Influential Hispanics in the United States.”‚Äč



Also Featuring: A Performance by Cheers Quartet!



Established in October 2006, Cheers! has been entertaining crowds all over Southern California.  There’s no stopping these ladies from having fun with their music and their audiences.  As one observer described it, “They’re like fudge oozing down an ice cream sundae – delicious!”  Known for their rich, velvety sound and fresh interpretations, it’s no wonder that everybody knows their name!






Members of Cheers include:


Barbara Gregg - Tenor


Making glasses hum wherever she sings, Barbara is no stranger to barbershop.  A member of Sweet Adelines since 1996 and a member of the Carpe Diem and Harborlites Choruses, Barbara brings a wealth of knowledge and experience to Cheers!  Her Irish wit and wisdom and her great sense of humor have enlivened many a rehearsal!

Viena Zeitler - Lead

Viena has been a Sweet Adeline since 2001, but has been singing since she could talk.  The foundation for her barbershop career started with RiverOaks and ChannelAire Choruses, and continues with Carpe Diem Chorus.  It’s no surprise that her path has led her from her first quartet, Happy Hour!, medaling twice (3rd and then 1st) at the novice level, to two 1st place regional ribbons with Cheers!  It is truly an honor for Viena to share her gift of music with so many appreciative people and be a part of this wonderful sisterhood.

Banks Pecht – Baritone

Banks is our newest baritone, having filled the very large shoes of our lovely Erin, sister to Viena, when Erin moved to Chicago.  She comes with a wealth of knowledge from San Diego Chorus in Region 21, having sung with them from ?-200? and earned an International First Place Chorus Ribbon in Portland in 2001.  She has sung with ChannelAire Chorus, as well as currently sings in Carpe Diem Chorus.  Although she is a seasoned singer, Cheers! is also her first quartetting experience and now has a blue ribbon from Region 11 in 2014!

Amanda De Lucia - Bass

Amanda has been in Sweet Adelines since 2006. Known for singing arias in the bathtub at age 6, to the chagrin of her mezzo mother, Amanda’s opera career never took flight. With exceptional coaching opportunities when she was a member of ChannelAire Chorus, the experience of her quartet mates, and the fact that she’s a quick study, it’s no wonder that Cheers!, her “baby quartet” has always medaled in Region 11’s spring contest.  The first time being a mere 5 months after its formation.  To Amanda, this team sport is very challenging and satisfying, and with fewer injuries; however, the shoes are another matter entirely!



NEW: Check Out Our Program & Schedule Listings! 

The PWA Conference will feature a keynote speaker, presenters, and panelists who are local professionals that have a lot to share with PWA members. Expect talks by successful people in business, marketing, health and wellness, and other industries to share their tools for personal and professional development.

Please view this year's workshop schedule here.


NEW: 2015 Conference Presenter Biographies

Learn a little more about this year's Presenters!


PRIZES! A special Thank you to this year's prize donors! ALL attendees are eligible to enter a prize drawing and win one of our amazing prizes!

Certificate for 4 Complimentary Wine Tastings Courtesy of Koehler Winery (http://koehlerwinery.com/)

Lunch for Two and a Day at the Zoo Includes 2 Passes to the Santa Barbara Zoo and lunch at Slivergreens

Movie and a Treat for Two. Includes: A gift card to Blender's in the Grass and 2 Movie Passes

Dinner and a Movie for Two. Includes: Two Complimentary Entrees at Kahuna Grill and 2 Movie Passes

Dinner and a Movie for Two. Includes: Two complimentary entrees at Natural Café and Two Movie Passes

Family Pizza Pack Prize Courtesy of Rusty's Pizza Parlor. Includes 1 Large Two-Item Pizza, Order of Wings, and an Order of Garlic Bread.(http://www.rustyspizza.com/)

Made With Love Package! Includes: One Scarf Courtesy of Pam Cort and Gift Certificate for Custom Cake Pop Order Courtesy of  Kristin Van Ramshorst

Lunch for Two Prize Courtesy of Avant Tapas and Wine: The Terravant Winery Restaurant) and a Terravant Wine Glass ( http://avantwines.com/)

Day at the Beach Package: Includes: Lunch at Beachside Café (http://www.beachside-barcafe.com/home) and a pair of Sunglasses Courtesy of Blue Planet Eyewear (http://shopblueplaneteyewear.com/blogs/news)

Living Well Prize. Includes 5-day Zumba Class Pass Courtesy of Fitness with Rachel and Certificate for One free Adventure Climbing Center Clinic, Courtesy of UCSB Department of Recreation

Treat Yourself Package: Home Spa Basket Courtesy of Natura Culina and lunch at SouthCoast Deli

Dinner and Bowling. Includes Hollister Brewing Co Gift Card and an hour of bowling at Zodo's.

Get Healthy and Fit Basket: Courtesy of Get Wrapped with Lia Includes 1 box of It Works! Ultimate Body Applicators, 1 bottle of It Works! Ultimate Fat Fighters, 1 week supply of It Works! Greens on the Go!, 2 cans of Energy, energy drink

Additional Prizes Courtesy of KUCSB, UCSB Bookstore, The Habit, Southcoast Deli, Pizza My Heart, UCSB Department of Recreation, and Blue Planet Eye wear.

GRAND PRIZE: Horse Drawn Carriage Ride Tour and Wine Tasting for 4, Courtesy of Bridlewood Estate Winery ( http://www.bridlewoodwinery.com/) and Dinner at SY Kitchen (http://www.sykitchen.com/)


Unsung Hero/ines-- Nominate an Unsung Heroine Today!


The purpose of this award is to recognize special women and men who make a positive impact to the campus by going above and beyond in contributions to their job, co-workers, campus, or community. Unsung Hero/ines receive their awards at the annual conference.  For details on nominating a 2015 Unsung Hero/ine click here. 2013 Unsung Heroines (pictured at left).






Register online today. Payment for the 2015 PWA Conference can be processed through the following options:

  1. Departmental re-charge (pending confirmed approval from MSO/Business Officer); or
  2. Personal check paid in advance. Send to the attention of:
    PWA Treasurer Nancy Doan

  3. UCSB Mail Code 7150
  4. UCSB Office Of International Students & Scholars
    University of California, Santa Barbara
    Student Resource Building, Room 3130
    Santa Barbara, CA 93106
  5. Personal check/cash paid day of the conference. Checks should be paid to the order of UC Regents.

We look forward to seeing you there!

Questions? Please contact PWA Co-Vice Presidents, Jackie Gutierrez or Lia Cabello

You can help promote PWA and the 2015 Conference by sharing on Twitter and Facebook! Just copy and paste in a new message on your profile:

Join me at the @UCSBPWA 2015 Conference, May 12. "Breakthrough to Excellence!" #UCSBPWA


PWA Goals

  • Celebrating Women's Contributions
  • Education & Leadership
  • Community Service
  • Mentoring
  • Advocacy



2014-15 Officers: